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Review following article : https://web.archive.org/web/20160216063051/http://www

Review following article : https://web.archive.org/web/20160216063051/http://www.storebrandsdecisions.com/news/2011/08/16/how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy Product development is the process of taking a product from concept through the design and creation stages to product launch. When stores create their own brands and sell them in their own outlets, they refer…

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